Cancer is a leading cause of death worldwide. It accounts for 7.4 million deaths (around 13% of all deaths) in 2004. Cancer often creates fear which comes out of ignorance and misconception. More than 30% of cancer cases could be prevented by modifying lifestyle or avoiding key risk factors. About 1/3rd of cancer cases could be reduced if cases are treated and detected at an early stage.To create awareness of the disease.
- To help common people recognize the early signs and symptoms of cancer and thereby enabling them to seek treatment at the earliest an early stage. The program encourages the participants to seek prompt medical attention for symptoms which may include lumps, sores, bleeding, hoarseness, weight loss and persistent indigestion/cough/pain, etc.
- To generate awareness about the key risk factors associated with cancer. More 30% of cancer cases could be prevented by modifying lifestyle or avoiding the key risk factors, which means that these disease could be avoided
- To encourage cancer check-ups at an early stage and to motivate them to avail of cancer check-up services at a very nominal cost through the Cancer Detection Centre and Mobile Cancer Detection Centres of various institutions.